I always say it when blogging about JR but man, he just keeps on getting it done. Much like his past song “GETCHA GEEKED”, “Red Solo Funk” will be making its way into my summer playlist rotation.
The song featured fellow UConn student Tre Breezy and dg.zip and also offered a unique marketing campaign that was capped off with a stitched video of Tre and JR playing beer pong.
Marketing really seems to be JR’s strong suit when it comes to hyping up the release of a song. The way he brought the heat with “GETCHA GEEKED” set the tone for songs to come and how he needed to go above and beyond on campaigns to come.
The real staples of this marketing scheme was a red solo cup that read “Red Solo Funk” and the red velvet jacket that JR wore. How orange was the key color of “GETCHA GEEKED”, JR made red the focal point of this new release.
With this most likely being the last song of JR’s UConn career, he really made the most of it. This year has been a big one for the friend of the show and will only get bigger.